Sports marketing: The role of social media

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The sports industry offers countless opportunities for entrepreneurs everywhere, Tyler Tysdal explains. However, just like any business, there are a number of aspects that entrepreneurs need to cover to succeed. One of them is marketing.

For this blog, Tyler Tysdal takes us through just how effective social media can be in giving real-time marketing in sports.

Today, more people than ever have access to sporting events because of the internet. Millions of viewers get their news from social media, and Tyler notes that advertisers have not been blind to that fact. While sporting events have always been home to product placement, whether on television or on the actual location of the sporting event or the uniforms of athletes themselves, these brands only reached people who had television sets or who were present at the events. The internet and social media have changed all that.

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Tyler Tysdal states, though that before people start showing their advertisements for their brands on social media, they should do it the right way – or it wouldn’t be as effective. For example, measurable goals, as well as specific ones, are a must in social media marketing. Social media marketers may also help in viewer engagement via contests and giveaways. One of the best examples of this are the numerous fantasy leagues that come out during the season.

What’s more is that social media provides a platform for fans to interact and give their opinions on sporting events and sports brands. This kind of engagement, Tyler Tysdal says, is key.

Private equity and real estate investor Tyler Tysdal graduated from Georgetown University with a BSBA in Finance and received his MBA from Harvard Business School. For similar reads, check out this page.