Key preparation points before entering the realm of sports marketing

Tyler Tysdal knows all about how big a business the sports industry has become, especially over the past 30 years. While most consumers see the biggest names such as Michael Jordan or Tiger Woods as the main drivers of the sports business, it’s actually how they are being marketed that makes the difference. In fact, it can be surmised that the financial success everyone in sports is enjoying nowadays can be attributed to excellent sports marketing.

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But how does one prepare to enter the realm of sports marketing?

First off, Tyler Tysdal cites the need for a good education. A number of universities in the U.S. have programs geared specifically toward sports marketing. In fact, some schools even have extra-curricular orgs on sports business itself. This is a great way to get much-needed exposure and find some connections in the local sports scene, and to hit the ground running after graduation.

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Once a person has established his connections, he needs to work hard to maintain them. He may need to spend a lot of time in games or post-game affairs such as parties and the like to further deepen his involvement.

Tyler Tysdal notes that one of the most overlooked connections a person into sports marketing can make is one with the local government. Having a good relationship with local officials makes it easier to put up sporting events, promote games, and get permits for matches, where young, up-and-coming talent can be found.

Tyler Tysdal is the managing partner of Platte Management, leading the company’s investment efforts in several real estate properties in the U.S. These properties have primarily been in hospitality in hot markets, such as Manhattan and Seattle. To read more about the industry, visit this blog.

Sports marketing: The role of social media

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The sports industry offers countless opportunities for entrepreneurs everywhere, Tyler Tysdal explains. However, just like any business, there are a number of aspects that entrepreneurs need to cover to succeed. One of them is marketing.

For this blog, Tyler Tysdal takes us through just how effective social media can be in giving real-time marketing in sports.

Today, more people than ever have access to sporting events because of the internet. Millions of viewers get their news from social media, and Tyler notes that advertisers have not been blind to that fact. While sporting events have always been home to product placement, whether on television or on the actual location of the sporting event or the uniforms of athletes themselves, these brands only reached people who had television sets or who were present at the events. The internet and social media have changed all that.

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Tyler Tysdal states, though that before people start showing their advertisements for their brands on social media, they should do it the right way – or it wouldn’t be as effective. For example, measurable goals, as well as specific ones, are a must in social media marketing. Social media marketers may also help in viewer engagement via contests and giveaways. One of the best examples of this are the numerous fantasy leagues that come out during the season.

What’s more is that social media provides a platform for fans to interact and give their opinions on sporting events and sports brands. This kind of engagement, Tyler Tysdal says, is key.

Private equity and real estate investor Tyler Tysdal graduated from Georgetown University with a BSBA in Finance and received his MBA from Harvard Business School. For similar reads, check out this page.