Key preparation points before entering the realm of sports marketing

Tyler Tysdal knows all about how big a business the sports industry has become, especially over the past 30 years. While most consumers see the biggest names such as Michael Jordan or Tiger Woods as the main drivers of the sports business, it’s actually how they are being marketed that makes the difference. In fact, it can be surmised that the financial success everyone in sports is enjoying nowadays can be attributed to excellent sports marketing.

Image source: sportsnetworker.com

But how does one prepare to enter the realm of sports marketing?

First off, Tyler Tysdal cites the need for a good education. A number of universities in the U.S. have programs geared specifically toward sports marketing. In fact, some schools even have extra-curricular orgs on sports business itself. This is a great way to get much-needed exposure and find some connections in the local sports scene, and to hit the ground running after graduation.

Image source: sportsnetworker.com

Once a person has established his connections, he needs to work hard to maintain them. He may need to spend a lot of time in games or post-game affairs such as parties and the like to further deepen his involvement.

Tyler Tysdal notes that one of the most overlooked connections a person into sports marketing can make is one with the local government. Having a good relationship with local officials makes it easier to put up sporting events, promote games, and get permits for matches, where young, up-and-coming talent can be found.

Tyler Tysdal is the managing partner of Platte Management, leading the company’s investment efforts in several real estate properties in the U.S. These properties have primarily been in hospitality in hot markets, such as Manhattan and Seattle. To read more about the industry, visit this blog.