Big waves: The richest surfers in sports

Tyler Tysdal loves seeing athletes attain success in all aspects of their lives, from their sports career ] to their other activities such as endorsement deals, businesses, and appearances.
For this blog, Tyler Tysdal pays tribute to some of the wealthiest surfers in sports.

Image source: surftotal.com

Kelly Slater: Kelly Slater has won the World Championships 11 times. His net worth is well above $20 million, which makes him the most successful athlete in surfing history. Slater is a well-known ambassador of the sport and has countless endorsement deals. He is even a fashion model. One of his most recent business endeavors is the Kelly Slater Surf Ranch, which is a pool that features artificial waves. He also hosts competitions there.

Andrew Wilson: Andrew Wilson, the richest Australian surfer, is worth over $86 million. How did he come to amass such a fortune? It wasn’t in surfing, although he did earn millions doing what he loved. Wilson founded the immensely popular gaming company, EA Sports. Through EA Sports alone, he makes upwards of $20 million annually.

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Nicholas Woodman: Nicholas Woodman isn’t as accomplished a surfer as Slater or Wilson, but he is an excellent businessman and by far the wealthiest surfer on the planet. Woodman founded GoPro, which has a net worth of over $2 billion, Tyler Tysdal adds.

Tyler Tysdal is the managing partner of Platte Management, leading the company’s investment efforts in several real estate properties in the U.S. These properties have primarily been in hospitality in hot markets, such as Manhattan and Seattle. To read more about the industry, visit this blog.

Key preparation points before entering the realm of sports marketing

Tyler Tysdal knows all about how big a business the sports industry has become, especially over the past 30 years. While most consumers see the biggest names such as Michael Jordan or Tiger Woods as the main drivers of the sports business, it’s actually how they are being marketed that makes the difference. In fact, it can be surmised that the financial success everyone in sports is enjoying nowadays can be attributed to excellent sports marketing.

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But how does one prepare to enter the realm of sports marketing?

First off, Tyler Tysdal cites the need for a good education. A number of universities in the U.S. have programs geared specifically toward sports marketing. In fact, some schools even have extra-curricular orgs on sports business itself. This is a great way to get much-needed exposure and find some connections in the local sports scene, and to hit the ground running after graduation.

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Once a person has established his connections, he needs to work hard to maintain them. He may need to spend a lot of time in games or post-game affairs such as parties and the like to further deepen his involvement.

Tyler Tysdal notes that one of the most overlooked connections a person into sports marketing can make is one with the local government. Having a good relationship with local officials makes it easier to put up sporting events, promote games, and get permits for matches, where young, up-and-coming talent can be found.

Tyler Tysdal is the managing partner of Platte Management, leading the company’s investment efforts in several real estate properties in the U.S. These properties have primarily been in hospitality in hot markets, such as Manhattan and Seattle. To read more about the industry, visit this blog.

Running a business through lessons learned playing sports

With extensive experience in management, Tyler Tysdal knows what it takes to be a true leader in business. Many lessons in business leadership and success can be found in the least likely places, for example, sports.

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 Yes, people who’ve played competitive sports have often exhibited many abilities and the proper mindset to lead a company into the future. Here are some things people may learn from sports which they may apply to business.

Initiative: Many business leaders, especially at the start, are hesitant to make tough decisions or to propose changes in a company. Sports teaches people to take the initiative and to set goals and go for it with all they’ve got.

Physical and mental preparation: Probably one of the most underrated parts of the business is preparing one’s self. Far too many people who are stressed out in the office quit because their bodies and minds can’t handle the stress. It’s exactly the same in sports. Conditioning and preparation is an incredibly valuable process to make sure one is tip-top shape to perform the tasks ahead.

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Trust: People who’ve played competitive sports, especially team sports, know how and when to put the ball in their teammate’s hands. The same is true in business leadership. Trusting the people you work with is key, points out Tyler Tysdal.

Tyler Tysdal was the Managing Director of a single-family office with over $1 billion under management. Prior to the single-family office, Mr. Tysdal was Managing Partner of the private equity firm TIVIS Capital, where he was also the Co-Founder of Sports Shares, a fractional luxury suite club. For more reads on investments, visit this blog.

Sports marketing: The role of social media

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The sports industry offers countless opportunities for entrepreneurs everywhere, Tyler Tysdal explains. However, just like any business, there are a number of aspects that entrepreneurs need to cover to succeed. One of them is marketing.

For this blog, Tyler Tysdal takes us through just how effective social media can be in giving real-time marketing in sports.

Today, more people than ever have access to sporting events because of the internet. Millions of viewers get their news from social media, and Tyler notes that advertisers have not been blind to that fact. While sporting events have always been home to product placement, whether on television or on the actual location of the sporting event or the uniforms of athletes themselves, these brands only reached people who had television sets or who were present at the events. The internet and social media have changed all that.

Image source: digitalsport.co

Tyler Tysdal states, though that before people start showing their advertisements for their brands on social media, they should do it the right way – or it wouldn’t be as effective. For example, measurable goals, as well as specific ones, are a must in social media marketing. Social media marketers may also help in viewer engagement via contests and giveaways. One of the best examples of this are the numerous fantasy leagues that come out during the season.

What’s more is that social media provides a platform for fans to interact and give their opinions on sporting events and sports brands. This kind of engagement, Tyler Tysdal says, is key.

Private equity and real estate investor Tyler Tysdal graduated from Georgetown University with a BSBA in Finance and received his MBA from Harvard Business School. For similar reads, check out this page.

What are the key roles of sports agents and agencies?

We all know that sports superstars such as James Harden or Tom Brady don’t manage their businesses and appearances on their own. Athletes in the pro circuit are usually represented by sports agents who have nothing but the best intentions for their clients. If you remember the film Jerry Maguire, Tom Cruise plays the role of a dedicated sports agent who stuck with his superstar partner Cuba Gooding Jr. through thick and thin.

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 While reality isn’t as dramatic as the film, the roles of a sports agent are roughly the same. According to investment expert Tyler Tysdal, sports agents look out for their client as their salaries are often commission-based. Here are some of the key roles of sports agents and agencies.

Signing new players

Sports agents do a lot of scouting to sign in new players. A bankable player could be one who has reached the end of their contract with their agent, one fresh from college, or ultimate looking for an agent to represent them. Sports agents travel across the country to find recruits and offer them their services.

Negotiator

Image source: sportsagentblog.com

Once an agent has signed a player, it is their job to get their client the best deal. The best deal may not necessarily offer the biggest paycheck. The agent also has to look far into the future of their athlete. It could be possible for an agent r to choose a lower salary for their athlete for a chance to join a team with a potential to win a championship. According to Tyler Tysdal, if an agent plays their cards right, investing in the future of a player can earn them millions of dollars.

Prior to Platte Management and TitleCard Capital, in 2010, Tyler Tysdal co-founded CCFO, a multi-family office that manages over $700 million in assets. In early 2015, Mr. Tysdal sold his interest in CCFO. From 2007 to 2010, Mr. Tysdal was the Managing Director of a single-family office with over $1 billion under management. For more reads on sports agents and agencies, visit this website.