Key preparation points before entering the realm of sports marketing

Tyler Tysdal knows all about how big a business the sports industry has become, especially over the past 30 years. While most consumers see the biggest names such as Michael Jordan or Tiger Woods as the main drivers of the sports business, it’s actually how they are being marketed that makes the difference. In fact, it can be surmised that the financial success everyone in sports is enjoying nowadays can be attributed to excellent sports marketing.

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But how does one prepare to enter the realm of sports marketing?

First off, Tyler Tysdal cites the need for a good education. A number of universities in the U.S. have programs geared specifically toward sports marketing. In fact, some schools even have extra-curricular orgs on sports business itself. This is a great way to get much-needed exposure and find some connections in the local sports scene, and to hit the ground running after graduation.

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Once a person has established his connections, he needs to work hard to maintain them. He may need to spend a lot of time in games or post-game affairs such as parties and the like to further deepen his involvement.

Tyler Tysdal notes that one of the most overlooked connections a person into sports marketing can make is one with the local government. Having a good relationship with local officials makes it easier to put up sporting events, promote games, and get permits for matches, where young, up-and-coming talent can be found.

Tyler Tysdal is the managing partner of Platte Management, leading the company’s investment efforts in several real estate properties in the U.S. These properties have primarily been in hospitality in hot markets, such as Manhattan and Seattle. To read more about the industry, visit this blog.

An overview of the integral steps in mergers and acquisitions

For better or worse, mergers and acquisitions (M&As) are a reality in business. People who have extensive experience in key positions of large companies are mostly familiar with M&As.
For this article, Tyler Tysdal, one such veteran in the business, shares some important information, as well as the integral steps in M&As.

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A lot of planning goes into M&As. Mergers are when two companies combine their resources to form an even bigger company. Acquisitions happen when one business buys another that’s up for sale. Many times mergers and acquisitions overlap, which is why they are often mentioned in the same breath.

For many business leaders, an M&A may signify the peak of one’s career.
M&As have several important steps that have to be accomplished before they’re completed. These steps include planning, strategizing, evaluation, valuation, negotiation, and the amalgamation of assets, which would either preserve or increase the value of companies.

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Planning comes first. Key figures come together to develop a strategy that would benefit the organization as a whole. This is followed by target screening. Through target screening, a company sends a team to look at companies that can either be bought or merged with. The third step sees the company evaluate and assess the target business. The findings of this evaluation and assessment will be discussed by the committee in charge of the M&A. If all agree to the action, the company now calculates how much the target business is worth for the proposal. Meetings occur after, wherein important points touch on management roles, corporate culture, goals, targets, and other issues. Finally, integration happens, which sometimes may take months to fully accomplish, depending on the size of the companies.

Tyler Tysdal is the managing partner of Platte Management, leading the company’s investment efforts in several real estate properties in the U.S. These properties have primarily been in hospitality in hot markets, such as Manhattan and Seattle. To read more about the industry, visit this blog.

Business discussion: The significance of hiring that first employee

How important is the first hire for startup owners? Tyler Tysdal explores one of the most significant steps when setting up a business.

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Hiring the first employee is by intents and purposes, a milestone for the business. As such, it has to be done right, since it will set the tone for future hires. For that first worker, owners should consider a number of things.

First off, what will the employee be doing? It should be clear from the onset if the first hire will be there for support or if they’ll be paid to do independent work. Another important question that business owners have to answer is the nature of the tasks that need completing. Will the employee be doing manual labor (i.e., fix up the office, run errands) or will they be required to meet up with potential clients to increase sales and further market the company. Being clear on these details makes the hiring process go smoother.

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Now, when business owners finally have a clear picture of their ideal first employee, Tyler Tysdal advises that the next step would be to be patient. There’s a chance that applications will come piling in. If that’s the case, owners shouldn’t immediately accept the first person to go through the door, no matter how attractive the resume of the applicant may be. Owners should remember that this is someone they’ll probably work closely with every day until the company expands.

Finally, background checks are also critical, and should never be skipped, Tyler Tysdal adds.
Real estate investor Tyler Tysdal is the Managing Partner of Platte Management, a single-family office with active investment strategies. He graduated from Georgetown University with a BSBA in Finance and received his MBA from Harvard Business School. For more business-related reads, go to this site.

Running a business through lessons learned playing sports

With extensive experience in management, Tyler Tysdal knows what it takes to be a true leader in business. Many lessons in business leadership and success can be found in the least likely places, for example, sports.

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 Yes, people who’ve played competitive sports have often exhibited many abilities and the proper mindset to lead a company into the future. Here are some things people may learn from sports which they may apply to business.

Initiative: Many business leaders, especially at the start, are hesitant to make tough decisions or to propose changes in a company. Sports teaches people to take the initiative and to set goals and go for it with all they’ve got.

Physical and mental preparation: Probably one of the most underrated parts of the business is preparing one’s self. Far too many people who are stressed out in the office quit because their bodies and minds can’t handle the stress. It’s exactly the same in sports. Conditioning and preparation is an incredibly valuable process to make sure one is tip-top shape to perform the tasks ahead.

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Trust: People who’ve played competitive sports, especially team sports, know how and when to put the ball in their teammate’s hands. The same is true in business leadership. Trusting the people you work with is key, points out Tyler Tysdal.

Tyler Tysdal was the Managing Director of a single-family office with over $1 billion under management. Prior to the single-family office, Mr. Tysdal was Managing Partner of the private equity firm TIVIS Capital, where he was also the Co-Founder of Sports Shares, a fractional luxury suite club. For more reads on investments, visit this blog.

Sports marketing: The role of social media

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The sports industry offers countless opportunities for entrepreneurs everywhere, Tyler Tysdal explains. However, just like any business, there are a number of aspects that entrepreneurs need to cover to succeed. One of them is marketing.

For this blog, Tyler Tysdal takes us through just how effective social media can be in giving real-time marketing in sports.

Today, more people than ever have access to sporting events because of the internet. Millions of viewers get their news from social media, and Tyler notes that advertisers have not been blind to that fact. While sporting events have always been home to product placement, whether on television or on the actual location of the sporting event or the uniforms of athletes themselves, these brands only reached people who had television sets or who were present at the events. The internet and social media have changed all that.

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Tyler Tysdal states, though that before people start showing their advertisements for their brands on social media, they should do it the right way – or it wouldn’t be as effective. For example, measurable goals, as well as specific ones, are a must in social media marketing. Social media marketers may also help in viewer engagement via contests and giveaways. One of the best examples of this are the numerous fantasy leagues that come out during the season.

What’s more is that social media provides a platform for fans to interact and give their opinions on sporting events and sports brands. This kind of engagement, Tyler Tysdal says, is key.

Private equity and real estate investor Tyler Tysdal graduated from Georgetown University with a BSBA in Finance and received his MBA from Harvard Business School. For similar reads, check out this page.

The basics of entrepreneurship

Entrepreneurship essentially refers to a person or group’s capacity and willingness to develop, organize, and manage a business venture. Of course, the best example of entrepreneurship is starting a new business. But it is assumed that gaining profit comes with a variety of risks in order to make a profit, explains business professional Tyler Tysdal.

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 Any business expert will tell you that it’s not starting a business that’s difficult and expensive, but ensuring that the business is maintained and, at some point, expanded. For a beginning entrepreneur to reach various levels of success, it’s important that they abide by certain basic rules and approaches.
Firstly, cliché as it may sound, honesty is always the best policy. Any entrepreneur should be transparent to customers for all products and services being offered. Never, ever promise something you cannot deliver. Also, respond to any comment and feedback as soon as possible, as you don’t want to have disappointed customers spreading bad advertising about your business to other customers, especially in this age of social media.

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This principle of honesty, of course, begins with yourself. Don’t lure yourself into thinking a venture is going to succeed if you yourself are not satisfied and proud of the products or services you provide. Don’t even start a business based simply on the success of others in the same industry; make sure it is something you love and can commit to.

You should also make good use of what the modern world has to offer, like harnessing the power of the internet. No matter how sound your business distribution model is, it’s still best to apply it online given that most people now use the internet more than ever. Moreover, establishing an online presence is ideal for the new entrepreneur as it’s significantly cheaper and reaches so much more customers, adds Tyler Tysdal. And, while you’re at it, don’t forget to open social media pages on sites like Facebook, Twitter, and Instagram.

Private equity and real estate investor Tyler Tysdal has led investments in several real estate properties in the United States, primarily in top hospitality in markets such as Manhattan and Seattle. For related posts, visit this blog.

What are the key roles of sports agents and agencies?

We all know that sports superstars such as James Harden or Tom Brady don’t manage their businesses and appearances on their own. Athletes in the pro circuit are usually represented by sports agents who have nothing but the best intentions for their clients. If you remember the film Jerry Maguire, Tom Cruise plays the role of a dedicated sports agent who stuck with his superstar partner Cuba Gooding Jr. through thick and thin.

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 While reality isn’t as dramatic as the film, the roles of a sports agent are roughly the same. According to investment expert Tyler Tysdal, sports agents look out for their client as their salaries are often commission-based. Here are some of the key roles of sports agents and agencies.

Signing new players

Sports agents do a lot of scouting to sign in new players. A bankable player could be one who has reached the end of their contract with their agent, one fresh from college, or ultimate looking for an agent to represent them. Sports agents travel across the country to find recruits and offer them their services.

Negotiator

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Once an agent has signed a player, it is their job to get their client the best deal. The best deal may not necessarily offer the biggest paycheck. The agent also has to look far into the future of their athlete. It could be possible for an agent r to choose a lower salary for their athlete for a chance to join a team with a potential to win a championship. According to Tyler Tysdal, if an agent plays their cards right, investing in the future of a player can earn them millions of dollars.

Prior to Platte Management and TitleCard Capital, in 2010, Tyler Tysdal co-founded CCFO, a multi-family office that manages over $700 million in assets. In early 2015, Mr. Tysdal sold his interest in CCFO. From 2007 to 2010, Mr. Tysdal was the Managing Director of a single-family office with over $1 billion under management. For more reads on sports agents and agencies, visit this website.

The basics of entrepreneurship

Entrepreneurship essentially refers to a person or group’s capacity and willingness to develop, organize, and manage a business venture.  Of course, the best example of entrepreneurship is starting a new business.  But it is assumed that gaining profit comes with a variety of risks in order to make a profit, explains business professional Tyler Tysdal.

Image source: tp.edu.sg

Any business expert will tell you that it’s not starting a business that’s difficult and expensive, but ensuring that the business is maintained and, at some point, expanded.  For a beginning entrepreneur to reach various levels of success, it’s important that they abide by certain basic rules and approaches.

Firstly, cliché as it may sound, honesty is always the best policy.  Any entrepreneur should be transparent to customers for all products and services being offered.  Never, ever promise something you cannot deliver.  Also, respond to any comment and feedback as soon as possible, as you don’t want to have disappointed customers spreading bad advertising about your business to other customers, especially in this age of social media.

Image source: sicommunication.mk

This principle of honesty, of course, begins with yourself.  Don’t lure yourself into thinking a venture is going to succeed if you yourself are not satisfied and proud of the products or services you provide.  Don’t even start a business based simply on the success of others in the same industry; make sure it is something you love and can commit to.

You should also make good use of what the modern world has to offer, like harnessing the power of the internet.  No matter how sound your business distribution model is, it’s still best to apply it online given that most people now use the internet more than ever.  Moreover, establishing an online presence is ideal for the new entrepreneur as it’s significantly cheaper and reaches so much more customers, adds Tyler Tysdal.  And, while you’re at it, don’t forget to open social media pages on sites like Facebook, Twitter, and Instagram.

Private equity and real estate investor Tyler Tysdal has led investments in several real estate properties in the United States, primarily in top hospitality in markets such as Manhattan and Seattle.  For related posts, visit this blog.

How do you earn through private equity investments?

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Different forms of investments yield profit in different ways. For example, trading currency yields money from the difference of currency bought at a lower price and selling the same currency when its price rises. The same also applies to commodities trading. However, some forms of investment are not well known to the general public. Private equity investment, for example, isn’t the first term that comes to mind when people think about investment. According to investment expert Tyler Tysdal, there are four major ways on how private equity investors make money.

The first way is to raise money from limited partners. Examples of limited partners include pension, retirement funds, endowments, as well as insurance companies. By raising money from external financial institutions, they are able to use the money to invest in companies.

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When private equity investors close a deal, they usually get paid for finding the source, doing due diligence, as well as closing the deal. This is often an incentive given to these investors if they work as part of an investment firm.

Another way of making money for private equity investors is to help improve the operations of the companies they are investing in. As a private equity investor, you are often given a seat as part of a board of investors. According to Tyler Tysdal, you can make suggestions, provide support, or even introduce changes that benefit the company from this position.


Lastly, private equity investors can make money by selling their portfolio at a profit. When they find a buyer who is interested in their current portfolio, they can outright sell them their share for a price.
Tyler Tysdal is the Managing Partner of Platte Management, a single-family office with active investment strategies in private equity and real estate. To know more about Mr. Tysdal, visit this website.

Tips on setting up a private equity fund

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It can be quite intimidating for new investors to set up their own private equity fund.  In fact, even those that have been in industry for years understand that the entire process leading to profit can become more complex, longer, and more expensive than expected.  But preparing in advance and keeping to certain key pointers should aid immensely in preventing these hitches, says investment professional Tyler Tysdal. 

It’s all about developing a defined approach or strategy, which begins with knowing if the investment in question is in demand among investors and whether your team can manifest a good track record in it.  A lot of investors nowadays are on the lookout for co-investment options, but you have to know clearly if such will be offered, to whom, and at what cost. 

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Secondly, you have to understand that raising a new fund can take several years, so the initial goal is to have sufficient funds to make it through that period and ensure that your team is on board for the long haul.  Gather a team of like-minded colleagues with clearly assigned roles and who are willing to work for years with one another, as your group’s track record will convince investors of your capability to deliver positive results. 

Keep in mind that your team must be keenly aware of the challenges inherent to the fund-raising process; it can take a plethora of meetings before the influx of initial funds.  Also, consider closely the fund structure: is it going to be corporate, listed, unlisted, or a partnership?  While the investor type often dictates this, it would do you well to keep your investment structure as simple as possible.  Seeking advice from various industry experts at the onset is key, explains Tyler Tysdal.

Private equity and real estate investor Tyler Tysdal began his career in investment banking with Alex Brown & Sons. He graduated from Georgetown University with a BSBA in Finance and obtained his MBA from Harvard Business School. For similar reads, visit this blog.